Hello, I’m henq and new to this forum. I have been using Bitsquare/Bisq for over a year and I have not seen the growth I expected.
I revisited the bisq.io site with the mindset of a newbie and this is what’s wrong with the site, imho:
The site is product (the software app) oriented. This is understandable , because it a beautiful app. But most users want to trade, and not be bothered with ‘video’ , ‘white paper’ or ‘source’ - the first things listed on the home page(!).
The home page is a hurdle now instead of a teaser. It takes more then 10 seconds to read. “I must watch a video of more then 2 minutes to trade, wtf?” That’s the mindset of your average internet surfer.
I suggest another approach, more oriented to the way modern consumers behave: with little attention span. Go directly to the benefits: trading.
Make what is now ‘Markets’ the home page: the charts, the order book. (“Aha, I can trade here!”)
Add “Buy” and “Sell” and “Start Trading” buttons to this new home page (“Aha, I can buy & sell here!”)
As soon as user clicks a Buy, Sell or Start Trading button , she is lead to a simple download page with short explanation on the benefits of p2p trading and instruction. (“Shit, I have to download an app first, but okay my appetite is whetted!”)
All other stuff, whitepaper, source, community, etc move to other tabs.
Years of experience in setting up websites, have learned me never to over-estimate the willingness of visitors to read or click even a few times or spend time on your website. Show only the bare essentials and make the path to the Call To Action as smooth/seductive as possible.
I wish Bisq all the best !