Education on why Bisq matters and how is used is very important, but in the end, what makes a lot of users think about using Bisq is that they need to install software, that it takes time, is slow and maybe it just don’t work, that there’s no segwit while Bisq was clearly pro-segwit, that mining fees are high, that there’s no volume, that UI is not comfortable…
And most of this issues needs to be solved by devs.