I have a few thoughs in mind, so I’ll write them here ( from none technical user.)
First, I think we have to explain again and again why Bisq is one of the only few project that respect BTC philosophy and communicate on why users should use Bisq rather than others exchanges.
About security, I have a personal question, can someone explain to me what is the difference holding btc in a btc wallet where you control the keys versus the security level of a bisq wallet ?
Second, I think we have to understand and identify customers needs, and improve things in that field.
For example I read the comment about Monero, as it seems to be the currency that users trade mostly on Bisq, we must keep them happy and make them even more happy.
To talk about my experience using Bisq, I had no issue learning about it to complete my first trades but it took me a lot longer than on “strandard” exchanges, and even if I found the community very welcoming to explain me a few points, I would like to get more tutorials, that explain me steps by steps from a newbie perpective how to proceed to my first trades and BSQ account configuration (with the current UI). We must help people to jump into the ship by making it effortless as possible, being sure that users don’t stick on one “difficult” step. (like having some btc already in the account to place a trade or bsq to ask for a compensation).
About Marketing actions, as I said, tutorials videos is great, but views remains not high, Translators can create socials medias accounts and post in their langague. (I’ve seen a German translator with high BTT rank, that can post topic in German sub for example). But in terms of impact, I think, I would be better to identify one famous guy/girl in the crypto world for every country, and contact him for a video proposal about Bisq ( of course his reputation should be perfect and not with questionnable history).
As I’m relatively new into Bisq, and only contributed to French translation and marketing (Bitcointalk and Twitter), please don’t take my words too hardly !