Regarding .com domains, while it is true that the were historically associated with commercial enterprises, today that is no longer the case. In the States, it is typically thought of as the ‘default’ ending for a URL, as many people who don’t bother to look it up assume it stands for ‘computer’. As far as brand protection goes, owning the .com goes a long way. Google owns most variants on their domain, so that typos do not send unwitting users to malicious sites. Wikipedia’s strategy is to simply redirect to .org, but they own the .com. It is advised to look into domains for all your brand candidates before making any announcements.
On the surface, the first two core values listed, openness, and protection of privacy, appear to be contradictory. I realize that it’s protection of the individual’s privacy that is ensured by doing so in a open manner, but finding a single word that can convey that distinction while also conveying all of those values is difficult. Perhaps PrivaSee? Maybe, although I’m not overly fond of it, and it is taken—although parked by a GoDaddy registrant. Not a completely ruled out route. Oh, Synergy is a buzzword so prevalent it has not had substantive meaning for years.
Since most of the community suggestions are lacklustre, I suggest you weigh the core values, and pick one that is the most essential, or one value that all the other values can be derived from. From that essential value, look for synonyms, translations, related words, associated historical figures, etc, and compile a list. See which ones on that list naturally have double letters, consist of phonemes that are common in most languages, and also play around with alternate spellings, adding double letters or swapping with functionally similar letters (e.g., ‘k’ and ‘c’), etc. No one complains that Google, derived for ‘googolplex’, is not ‘Googol’. Note that there is a limit to how far a word can be warped before it becomes disagreeable, and smaller words get uglier quicker than medium length words. Note that a lot of brand names consist of two-syllable words, in addition to the double-letter observation. Prosody, metre, internal rhyme, and so on are other angles to take when crafting a brand name.
If you are seeking to create an umbrella brand, then that’s another matter. In fact, one of the umbrella brand’s projects could bear the deex name, but that only delays the issue of the umbrella’s brand. Umbrella brand names, like holding and parent companies, are not as important as the names of the projects. An alright name for a umbrella brand in cutting edge technology I suppose could be Digital Renaissance, of which the .com is parked. The .org is listed at $1138, though.
Whatever route you go, I am glad to have been of some service in raising points of consideration, as I was disappointed by the almost complete lack of discussion and constructive comments on this thread. Best luck to you.
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